Archive for January 16th, 2007

Advertising Aimed At Children

Tuesday, January 16th, 2007

I spotted an advert in the newspaper today from a leading insurance company, headed with the line:
Mummy and Daddy Insurance from £6 per month
Well, this has various implications. Firstly, is this advertising aimed at small children wishing to insure their parents against something? Using the terms “Mummy” and “Daddy” certainly seems to be aiming at […]

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