Advertising Aimed At Children
I spotted an advert in the newspaper today from a leading insurance company, headed with the line:
Mummy and Daddy Insurance from £6 per month
Well, this has various implications. Firstly, is this advertising aimed at small children wishing to insure their parents against something? Using the terms “Mummy” and “Daddy” certainly seems to be aiming at the Cbeebies demographic. If so, what are they insured against? Flood? Act Of God? 3rd Party, Fire and Theft? It also begs the question of where the children are supposed to get £6 per month from. Three children working together to insure one pair of parents may be able to get £6 together each month, but the vast majority spend a lot of their money on sweets and comics.
The line is also slightly misleading. Does the £6 refer to insurance for both parents, or is it implying there are 2 separate insurance products (Mummy Insurance and Daddy Insurance) each costing £6 per month? This would put a burden of £4 per month on each of our ficticious children here. This may still not sound a lot, but if you tell some kids they can have 400 Jellybabies or protect their parents against spontaneous combustion, I know which one they’d choose.
Plus, what will the insurance compnay do, if, for example, a parent is stolen? Will they do a like for like replacement, or a new for old? I am sure most children would also like a choice in something as major as their parents, considering they didn’t really get a choice first time around.
I suggest they take some time to think through the legal ramifications of this project before placing ads in national newspapers.
Also, I am happy to report that the English have won some cricket! In Australia! 
Against New Zealand…